how to capture more leads at trade shows
“This article looks into some of the actions you can take to help improve the number of leads you generate at your next trade show, in turn improving your return on investment from exhibiting.”
Chloe Bucknell, Managing Director at Engage Exhibitions
Trade Show Planning
With so much to organise when planning for an event, the last thing you need is to arrive at the venue and discover your stand isn’t fit to meet your goals. Your time should be spent interacting with prospects and your stand space should be designed and built to accommodate these goals. Even if your exhibition stand looks the part, if it hasn’t been carefully designed around your show goals and brand values, then it could prove an expense wasted.
For tips on how to set your show goals and our guide timeframes for lead follow ups, click here.
There are numerous ways of generating leads at exhibitions, but prioritising these tips below, we guarantee you will notice the difference…
Clever use of the right technology on your stand will help you capture more leads, as well as making your life a whole lot easier. Long gone are the days of collecting as many business cards as you can bring back to the office. Use tablets for EVERYTHING, from demonstrating your products to scanning business cards or visitor badges and securing leads. Having tablets built into your stand design not only looks smart, it means they can charge with no cables on show and they’re secure during the show duration. It creates a designated ‘sales hub’ accessed by your team.
Check out our range of the latest tech gadgets available to hire on your next exhibition stand and how we implement them within stand designs here.
VIDEO is a powerful tool when it comes to effectively communicating your key messages.Our creative design and audio visual tech team work closely together to help produce you sales-driven content in all the right formats. We can also help you strategically position plasmas (or touch screens) on your exhibition stand. Sharing a continuous stream of information with prospects frees up your team to make their introductions (and often avoids time wasters!).
If the purpose of your company exhibiting at the show is to gain sales, then let your contractor know so they can focus the design of the stand around hosting prospects. Having a smart and comfortable area where you can talk more privately to your prospects over a drink helps you close in on that sale and build stronger client relationships.
Haven’t thought about catering on your stand? We offer various exhibition bar packages and barista services with branded cups and knowledgable staff.
Nobody wants to make high-figure, important business decisions on the edge of your stand or perched at a poseur table, so a hospitable meeting area allows for these to happen without leaving your stand.
Whether your prospects expect information digitally or enjoy the convenience of printed literature, making sure your stand is equipped with the right takeaways will leave a longer lasting impression and is essential for converting leads into customers. Brochure holders or quirky USB stores built into your stand make it easy to close every conversation by offering a show takeaway.
Check out our adorable Valentines Day 2020 branded giveaways that we regularly produce for clients. This gave our prospects something to nibble on whilst on their journey home from work whilst reading up on us!
Your exhibition stand should set you up for success. When you put your trust in the Engage Exhibitions team, we will design, build and exceed your requirements. We’re a friendly bunch so even if it’s just advise you’re after, get in touch today.